--- As seen in Backbone magazine, May 21 2008
TORONTO, ON, May 20 2008 – Communicating your company’s green initiatives can reap great benefits such as increased customer loyalty, enhanced employee morale, and increased value to the company’s brand image. With the threat of increasing climate change, companies have the opportunity to not only increase profits and reduce costs; but to make a difference, and even change the world.
Billions of dollars are being poured into green IT measures such as virtualization technologies to save energy, optimization of data centers to lower utility bills, e-waste reduction programs to mitigate the health and environmental risks of lead and toxins, and conferencing technologies to reduce CO2 emissions from travel and commuting. Companies are even going as far as forging partnerships in reforestation programs and funding community green programs. With so much time invested in such great initiatives, where do corporate leaders find the time to communicate their green initiatives to stakeholders such as clients, suppliers, partners, staff, and potential employees?
According to Giselle Conyette, Director of Con-Yet Incorporated, a professional writing outsource for technology companies, “The public needs to know that a company is “going green” because being green is now part of a company’s brand. Clients prefer to buy from companies who practice green business. And, new recruits are beginning to examine what companies are doing to save the planet before signing on.”
While getting your message out there is critical, Giselle advises companies to avoid green washing, which is making your company look more environmentally friendly than it really is. For time-strapped corporate leaders, Conyette advises encouraging employees through your code of conduct, policies, guidelines, training, best practices and rewards, and informing customers, suppliers and potential clients through the company newsletter, blog, website, press releases, podcasts, white papers, and webinars. This is a very exciting time to do business - what companies do today, can change tomorrow.
About Con-Yet Incorporated
As a professional writing company, Con-Yet Incorporated helps companies creatively capture technology products in words. Director Giselle Conyette provides over 12 years of experience in high-quality research, interviewing and writing on technologies for clients in various industries such as health care, semi-conductor manufacturing, telecommunications, government, banking, and energy. Clients rely on the writing they outsource to Con-Yet Incorporated because they consistently receive a complete and reliable product back: content is written clearly, easy to understand, and accurate. Dealing in leading-edge technical and business information, confidentiality is upheld. Con-Yet Incorporated is headquartered in Toronto, Canada. A tip sheet on How to write effectively when you’re in a real hurry is available by emailing conyette@sympatico.ca.
For information, contact:
Giselle Conyette
Director, Con-Yet Incorporated
Technology Creatively Captured in Words
Voice 416-593-7987
Email conyette@sympatico.ca
Blog http://giselleconyette.typepad.com/
